Graphic Design is a skill. Templates are tools.

To design a tool you need to understand the variables of it’s purpose and how it will be used. For templates, that includes knowledge of the software and understanding the user experience.

And that’s where I come in. I’ve spent 25 years developing creative solutions for every type of document imaginable, for businesses of every size, big and small. I’ve worked for banks, publishing houses, local government and everything in-between.

Prudence Dwyer | Fuzzy Ink Creative

Hi, I’m Prue.

I’m a Brisbane-based creative who is passionate about 80’s power ballads, design, functionality and taking the frustration out of formatting your day-to-day business documents.

My career path became apparent in 1990 when I lied to get a job that needed me to use computer. Until that moment my relationship with this technology consisted of watching pixellated characters chase other pixels across the screen. Entertaining but not very useful on a resume.

I was confident that it wouldn’t be any trickier than the IBM Selectric Golfball typewriter that I’d been using to date. I was wrong.

One steep learning curve and several years later, I was Queen of my DOS-dominated domain. Enter WYSIWYG software and my new invention – templates. After years of building every single letter or brochure from scratch, I was now creating documents that I could use again and again and get the same results every time.

Spoiler alert! It turns out I didn’t invent templates, but I did quickly become adept at creating them. My graphics experience and prior administrative roles gave me a unique skill set to bridge the gap between design and functionality.

But what does that even mean?